WNT’s engagement in cycling originates not only from the company’s culture and values such as Sportsmanship, Fighting spirit and Family (Team Spirit) but also in the connection of their products to the sports branch. Several WNT customers are well known within the cycling industry, for example the British company Hope or the German premium-bike manufacturer Nikolai. Both companies manufacture their bike components with cutting tools from WNT. Also, Rotor, a Spanish manufacturer of bike components relies on WNT tools when it comes to producing its Q-Ring chain rings. WNT supports customers like Rotor in optimizing their production using the ideal tools for their processes. The relationship and cooperation between Rotor and WNT already being strong from on the manufacturing side has led to the formation of a partnership on the cycling side as well. The ladies cycling team, sponsored by both companies, is equipped with high-tech components from Rotor, which are manufactured with cutting tools from WNT. The team acts as a development team and tests the new Rotor products at full speed and power.